New Stockist: CHERRY LA BLAZE
Posted on December 03 2018
We are so excited to be introducing our new Stockists for our Sugar Rush range. This is the first time we have had stockists for any of our clothing and we are pumped!
The first shop we'd like to spotlight is a lovely online store based in Victoria, Australia and run by pinup Queen, Lea (A.K.A. Cherry La Blaze herself!). We asked her some questions so you could all get to know her.
Tell us about Cherry La Blaze, where are you located and how did you start?
Cherry La Blaze Vintage and Rockabilly started in March 2017. It is an online based store that I run from home from King Lake Victoria which is above the Yarra Valley. My hubby and I sold our previous business and he said to me stuff it follow your dream and do what you have always wanted to. So I did!
Tell us about your team, we want to know you :)
My team consists of me, myself and I on a daily basis. I run my website, pack orders, do all my advertising and promotional work and ordering for my website. I'm also really passionate about and love pinup/vintage modeling and love collaborating with other enthusiasts to promote my brand and theirs. I also have a pop up shop that I take to vintage and rockabilly festivals which involves the whole family. Hubby drives the bus and the kids help set up, its definitely a team effort.
What is the best thing about owning your own store?
There are so many things! I love the freedom and creativity it provides me. It allows me to push myself professionally and creatively. It makes me want to succeed more. I learnt more in the last year than I ever have. I have formed so many amazing relationships. I love that it allows me to collaborate. And it has provided me with exciting opportunities.
What sort of things can we find at Cherry La Blaze?
You can find everything 50's inspired at Cherry La Blaze. I like to think or I'm trying to provide unique labels instead of the typical pinup brands. I'm extremely passionate about supporting Aussie businesses, so I try to stock as many of those as I can. We have everything from dresses, shoes, swimwear, bags, brooches, kids clothing and cute kitschy gifts and vintage styling tools.
What is your favourite piece from the Sugar Rush Collection?
I'm a sucker for a cardigan and the Dorothy Knit is to die for, but I also LOVE the Bonnie Dress and all the prints are just delicious. I can't choose one LOL!!
I love old classics like Redskins, Toffee Apples, Sherbet Bombs and Mates. Anything chewy and sticky!